TIP Group, Leading Equipment Service Provider, Launches World-Class Sales Academy To Develop New Capabilities Among Talent

TIP Sales Academy logo

AMSTERDAM, 29 March 2023 – TIP Group, a portfolio company of I Squared Capital and one of the leading truck and trailer leasing, rental, maintenance and repair providers across Europe and Canada, announced today that they have invested in the creation and launch of a Sales Academy to offer development opportunities to current and new sales staff and ultimately, add more value to customers through agile, solution-based conversations.

The TIP Sales Academy will support a role-specific approach, ensuring each participant has access to a learning journey that intentionally builds the capabilities and skills needed to succeed in their role. The Sales Academy will support five various roles: Inside Sales, Field Sales, Strategic Account Managers, Sales Managers, and any additional customer-facing roles. Each learning journey will equip participants with high-impact selling skills to enable high-value, solution-based conversations with customers. Some of the topics covered include: leveraging strong preparation techniques; using authentic curiosity and questioning best practices to deeply understand customer needs; sharing expertise and insight in a compelling way; articulating differentiated value and developing and expanding cross-selling opportunities. The Sales Academy will build confidence of TIP sales teams and equip managers to develop their teams and drive adoption of new behaviors in the field. TIP Group is partnering with Richardson, a global sales training and performance improvement group to implement this Sales Academy.  

According to Rogier Laan, Vice President of Sales and Marketing at TIP Group, “The nature of selling has changed, and our buyers are highly informed and operate in a more complex buying environment today.  We have an opportunity to differentiate ourselves and TIP by engaging in customer conversations focused on value and problem-solving solutions. Participation in our Sales Academy will enable our sales organization to enhance their selling skills to have more meaningful and productive conversations with customers.”

To learn more, please contact Rogier Laan at Rogier.Laan@tip-group.com


About TIP Group

TIP Group, a leading equipment service provider in Europe and Canada, is headquartered in Amsterdam, the Netherlands. We specialize in lease and rent of road freight and intermodal transport equipment, services such as maintenance and repair, sale of used equipment, and other value-added services, such as digital solutions. We provide these to transportation and logistics customers from more than 130 locations spread over 18 countries in Europe and Canada. For more information, please visit our website or follow us on LinkedIn.

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